Companies We Have Taught And Trained:

Everything you have been taught and trained in traditional sales could be hurting and harming your rural business right now, losing you precious sales revenue.

No more canned, corporate cookie-cutter, "one n' done" sales training that your team hates and only
forgets a few days later.

Here's what you'll learn in our exclusive, psychologically-based

Rural Sales Success™ Programme:

Rural Sales Success Programme

  • Why the problem with sales is selling (and what you've been doing all wrong)

  • How to unlock the motives of your buyer's brain (and why the brain buys)

  • Access to our SIX battle-tested cold calling cheat sheets (never fear cold calling again)

  • How to get your farming customers to close themselves (so you don't have to)

  • How to prevent predictable objections before they're raised (overcome the fear with our scientifically-proven scripts)

  • How to learn the powerful principles of psychology to influence, convert and close more rural customers

  • How to manage your territory using our highly effective and efficient District & Driveway strategy

  • Take a sneak-peek of our exclusive programme and preview all 16 modules here

Option 1: Public Group


Join us in our Public Group of highly motivated rural sales teams members who are new, or starting out in sales.

Ideal for inducting or on-boarding new rural sales reps who need to grow their confidence and competence in rural sales FAST.

16 powerful programme modules.

Group accountability calls (using recall & retrieval to build long-term memory structure).

Lifetime access to the programme.

Access to all downloadable cheat sheets.

Rural Sales Success Programme
Rural Sales Success Programme

Option 2: Private Group

This option is for those rural companies who want direct, unimpeded access without having to share time or sensitive information with those outside their organisation.

This is our most popular programme, especially for those who want

their middle performers to become top performers.

Minimum of 7 participants.

16 powerful programme modules.

8 x weekly accountability calls (recorded, inc. one 1x on-boarding kick off call).

Management Pre-Briefing session with (inc bios, backgrounds, watch out areas and work ons).

Management Post-Briefing Session(outtakes, observations + recommendations).

Lifetime access to the programme.

Access to all downloadable cheat sheets.

Fortnightly updates on log on activity (so you can monitor commitment and accountability).

This option is for those rural companies who want direct, unimpeded access without having to share time or sensitive information with those outside their organisation.

This is our most popular programme, especially for those who want

their middle performers to become top performers.

Minimum of 7 participants.

16 powerful programme modules

8 x weekly accountability calls (recorded, inc. one 1x on-boarding kick off call)

Management Pre-Briefing session with (inc bios, backgrounds, watch out areas and work ons)

Management Post-Briefing Session

(outtakes, observations + recommendations)

Lifetime access to the programme

Access to all downloadable cheat sheets

Fortnightly updates on log on activity (so you can monitor commitment and accountability)

BONUS 1

1 X Recruitment Rights

(we will help you recruit and interview your next rural sales superstar)

BONUS 2

1 X 1 hour Exclusive Deal-Drill Down Session

(I will coach you to convert and close that special re-seller or farming customer)

Option 3: Individual

This is the gold standard, specifically designed for those high-performing rural sales professional who want to get to the next level, and put a country mile between them
and their peers or competitors.

Ideal for those that want complete and customised 101 rural sales coaching.

Please note with this option: we are highly selective on who we accept and coach and an application and qualification process may apply.

We only work with highly committed and ambitious individuals.

Please don't apply if this isn't you.

16 powerful programme modules.

9 x weekly Accountability Calls (recorded, inc. one

onboarding call).

Lifelong access to the programme.

Access to all downloadable cheat sheets.

Rural Sales Success Programme

BONUS 1

2 X Recruitment Rights

(we will help you recruit and interview your next 2 rural sales superstar)

BONUS 2

1 x 2.5 hour Exclusive Deal-Drill

Down Session

(I will coach you to convert and close that special re-seller or farming customer)(I will coach you to convert and close those special customers)

BONUS 3

"Learn Your Lines" Cheat Sheet

(know what to say when, how and why)

Time & Energy Management Cheat Sheet

(to boost your productivity and performance)

Rural Recruitment Interview Cheat Sheet

(stacked with 50+ competency-based killer questions)

Frequently Asked Questions

What benefits will this have to my business as a whole?

It all comes down to your attitude and willingness to learn, but most importantly, apply. Knowledge not used is useless and nothing will work unless you work.

Honour the investment and commitment made in you by using and applying what you’ve been taught.

We have countless case studies of reps, managers, CEOs, VP, MD and GMs who have been willing to go on video and vouch for our work and results.

How much time do I need to allow per week for training?

You need to allocate 1.5 hours each week for the accountability calls and about 30mins for any homework (which won’t be set each week – don’t worry!). We do recommend you re-watch the recordings again if you need to refresh yourself to help you when we test for recall and retrieval on the following call.

You can also use the transcripts to search for the specific topic or term or speed play (note: you can listen at 1.5X as our brains can process 400words/min but only speak at 125 :).

How long does the entire training/programme last?

Depending on the final option you selected from our proposal, it can take up to a maximum of 9 weeks in total because there are 8 weekly accountability calls and 1 onboarding kick-off call before the official training starts.

What happens after the sales training?

You will be invited to become part of an on-going Rural Sales Syndicate at a reduced rate whilst you are still live in the programme (we flag the $5,000 company licence for all live Rural Sales Success members who are still actively enrolled in the programme).

Think of the Syndicate as your rural sales insurance policy where St John will be available weekly to coach you on live deals and help you get your sales unstuck.

This represents a very affordable way to access St John on-going. Think of the Rural Sales Syndicate as your personal rural sales surgery which you can drop in and drop out of whenever and wherever you need so you are not struggling alone.

We have a fantastic and supportive community who will cheer you on all the way and you will learn as much from them.

Once your company licence has been paid, you then just pay $1000 a month which gives you and your company access to St John with no limit of the number of participants attending each week.

There are no contracts but if you leave or lapse your monthly payment you will need to pay another $5,000 company licence fee to re-join and be on-boarded when the next available month comes free.

Whilst not mandatory, we strongly recommend you take this up as available spots always fill fast.

Do you offer any guarantees?

We guarantee to lift your sales by a minimum of 5% within the first 100 days IF your team can prove they have used and applied all that we have taught and trained them. If they have and you don’t get a minimum of a 5% lift in sales St John will personally work with you until you do.

We have never had to do this in our entire company history.

On an aggregated average (because we can’t of course disclose individual client commercial confidentialities) those team members that do and apply the work are achieving a 15.7% lift in sales with significantly faster sales cycles and higher conversion rates at better maintained margins.

Furthermore, often the clients and their teams are the biggest variable here as we have countless case studies from GMs/VPs/CEOS who vouch for us and our work. The biggest failure we see if a failure to implement the tools and techniques we teach – managers play a big part in the recall and reinforcement of the training.

For proof and truth that back up our results please make sure you check out the countless case studies we have on file and numerous testimonials we have from very busy CEOs/MDs/VPs and GMs who were willing to go on video and vouch for us and our work here.

What Clients Say

Lyndon Anderson, National Sales Manager
Grain & Seed, Carrfields Group (NZ)

Chris Toohey, Senior Agronomist
Elders Albury NSW (Australia)

Dan Warner, Livestock Agent
Carrfields (NZ)

Craig Walker, Livestock Agent
Nutrient (Perth, Western Australia)

Dale Harris, General Manager Sales & Marketing
Heiniger (Australia & NZ)

Lindsay Crouch & Jain Menteith
Pringles Crouch John Deere (Adelaide, Australia)

Craig Patterson, Director
The Vet Company/North Canterbury Vets
(Multiple-Year Engagement)

Greg Pillar, GM Commercial
Castlegate James (NZ & AU)

Andrew Giltrap, Managing Director
Giltrap AgriZone Case IH
(Multiple-Year Engagement)

James Smallwood, Chief Executive Officer
CRV (NZ)

Gavin Kerr, Country Manager
Nufarm NZ
(Multiple-Year Engagement)

Dean White, Managing Director
MainFert (NZ)

Tim Hyde, Founder & CEO
Swan Systems (AU/USA)

Richard Howard, General Manager
Independent Wrap (NZ)

Fiona Turner, Founder
Bitwise Agronomy (Australia)

Andrew Coppin, Founder/Owner
Farmbot (AU) Ranchbot (US)
Multiple-Year Engagement

Krissy Sadler-Bridge, Chief Growth Officer
Levno (NZ, AU, UK + IRE)

Bill Mitchell, Founder & Owner
Optiweigh Australia (Multiple-Year Engagement)

Grant Wisnewski, GM Sales
Waikato Milking Systems
ANZ Sth America Asia Europe
(Multiple-Year Engagement)

Julie Williams,
Managing Director, AgSolutions Australia

Liz Muller, General Manager
Herd-i (NZ)

John Avila, Owner/Managing Director R&J Avila (US)

Kurt Flaman, Operations Manager
Flaman Group (Canada)

Jocie and Andrew Bate, Founder Owners
Swarm Farm Robotics (Australia)
Multiple-Year Engagement

Lachlan Boyd & David Morey, Regional Managers
AGnVET (Australia) - Multiple Year Engagement

Rural Livestock Limited
New Zealand

Alastair Nelson, Managing Director
Ruminate
New Zealand + Australia
- Multiple Year Engagement

Ken Black, Director
Advanced Grain Handling Systems
Ontario, Canada

Sam Vickers, Dealer Principal
Power Farming
New Zealand (Taranaki)
- Multiple Year Engagement

Ron McFertridge, Managing Director
WaterForce
New Zealand

Scotty Horgan, Owner/Founder
Airborne Solutions (New Zealand)

Jack Wetherall, Commercial Manager
Tama (Australia)

Andrew Warburton, CEO
Envirada/Water Dynamics/Upton (Australia)

* We work exclusively and only in the rural and agribusiness sectors having trained and taught hundreds of agronomists, rural service professionals, rural real estate, genetics, livestock, animal health, dairy, dairy hygiene, Agritech, machinery manufacturers and re-sellers, fertiliser, seed and feed companies. We are the only training provider of our kind that guarantees a 5% lift in sales or a minimum of $150,000 of new sales within the first 100 days when our training has been applied and followed. Failing that, we will work with you and your team for FREE until you do, or we'll refund every single cent immediately. We cannot be any fairer than that and we want to make this an easy risk-free decision for you.


©2025 Rural Sales Success™